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Introducing Custom Outdoor Kitchens, Engineered For One-day Installation
New Holland, PA • (717) 354-5570
New Holland, PA • (717) 354-5570

From Hustle to Harvest: The Sales System Behind 75%+ Close Rates
What if closing 75%+ of your sales wasn’t just possible, it was predictable?
Most contractors are trapped in the hustle: chasing leads, racing to appointments, burning out on proposals that go nowhere. But there’s another way… one that turns sales from a grind into a harvest, where trust replaces pressure and close rates soar to levels most think are impossible.
Joshua Gillow reveals the proven CORE 10 system that transforms how you show up, communicate value, and guide homeowners to confident decisions. Whether you’re closing 30% or 60%, this session will give you the tools to break through to the next level.
Joshua Gillow
Founder, Yes Express Sales Academy | Owner, Masterplan Outdoor Living | Author of The CORE 10 Sales Playbook | Host of Sales Made Simple Podcast
Joshua Gillow is on a mission to transform how outdoor living contractors sell – replacing pressure with service, chaos with systems, and burnout with sustainable success.
With nearly 30 years in the outdoor living industry as owner of Masterplan Outdoor Living – making all the mistakes – Joshua has lived every aspect of this business. As the founder of Yes Express Sales Academy and author of the brand new book The CORE 10 Sales Playbook, he’s helped hundreds of landscape and hardscape contractors achieve what most think is impossible: consistent 75%+ close rates. His proven frameworks aren’t born from theory, they’re forged from real experience in the design, sale, and delivery of over $50 million in residential outdoor living projects.
Joshua’s approach is different. He teaches sales as a service-driven skill rooted in trust, integrity, and genuine relationship-building. Through the CORE 10 system, contractors learn to grow revenue without compromising their values, reclaim their time, and build businesses that fuel both purpose and profit.
Are you a contractor who’s tired of getting ghosted after quoting jobs? You drive 45 minutes to a site visit. You walk the property, share your expertise, and pour your best ideas into their dream project. Then you email the quote… and hear nothing. Meanwhile, fly-by-night contractors with half your talent walk away with the work. Your 90-hour weeks aren’t paying off. Your close rate hovers around 20-30%. And you’re missing your kid’s games because some tire-kicker needed “just one more revision.”
It’s not your craftsmanship. It’s your sales system.
Nobody ever handed you a playbook for selling high-ticket outdoor living spaces. Until now. THE CORE 10 SALES PLAYBOOK gives outdoor living, landscape, and hardscape contractors a proven, repeatable system to:
Stop grinding like it’s 1999. Start closing like the professional you are.
Visit our 5,000 square feet indoor hardscape materials showroom in New Holland, PA where you will find hardscape layouts, outdoor kitchen ideas, patio paver designs, patio lighting features, and our high-quality patio furniture all on display. Find the colors and textures that best complement your style, and a guide to help you choose the best combinations for your hardscape project in New Holland, PA. Here you will find hundreds of hardscape materials on display along with a full display of backyard and patio ideas.